As we all know Nicki Minaj is always up to something new, be it setting fashion trends or the brains behind something unique and utterly fabulous. This time around, she partnered with Beats Electronics, LLC (Beats), the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, on a special pink edition of the company’s popular Pill portable wireless Bluetooth speaker. Inspired by Nicki’s signature color. The Pink Pill is available only at AT&T retail stores nationwide and online at att.com just in time for spring for $199. The pink Pill adds another option to AT&T’s stacked lineup of Beats headphones and speakers.
Nicki said, “I am so excited about this product. It’s something I actually use. It’s a little tiny speaker that I can travel with yet the sound is incredibly loud and rich. I knew the barbz would not only love it, but that they’d want it in pink! So, here ya go barbz!!!! My PINK PILL!”
AT&T and Nicki Minaj officially launched the Beats by Dr. Dre pink Pill in a brand new commercial which premiered during American Idol on Wednesday, April 10. The television spot provided audiences with a taste of what the Beats global Pill campaign will look like in 2013 with the debut of a special Pill character. Beats continues to bring influential collaborations to the marketplace, working with the world’s most exciting innovation partners, artists, athletes, and fashion icons to incorporate a unique and individual style to its wildly popular headphones and speakers.
If you haven’t seen the commercial yet, you should and you can click on this link – http://www.youtube.com/watch?v=DelR8L9NNYs